Jennifer Aniston Expands Her Beauty Empire with LolaVie Fragrance Launch
Jennifer Aniston has officially launched a new fragrance line under her beauty brand LolaVie, a name with a personal meaning she has kept private. Known for her previous ventures in the beauty space, Aniston has been involved with haircare through brands like Living Proof and wellness through her collaboration with Vital Proteins.
Although LolaVie initially focused on haircare products like a popular glossing detangler, the brand's new step into fragrances shows Aniston's intent to expand her influence further in the beauty industry.
The product lineup is expected to reflect Aniston’s commitment to natural and clean ingredients, aligning with the philosophy behind her earlier LolaVie haircare products.
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